BIPRAS ROY

BIPRAS ROY

SENIOR SALES, MARKETING & DEALER DEVELOPMENT PROFESSIONAL

West Bengal, India | Mobile: 9339591135 / 9233371135 | Email: bipras.roy@gmail.com

PROFESSIONAL PROFILE
Senior Sales & Marketing professional with 25+ years of experience across harvesters, agricultural machinery, tractors and farm equipment, with particularly strong hands-on experience in combine harvester market development. Proven capability in building dealer networks, strengthening new brands, customer conversion, institutional finance facilitation, after-sales/service-network development, government product enlistment, team leadership and dealer commercial management across West Bengal.

·  25+ years in agricultural machinery and tractor sales & marketing, with substantial recent responsibility for combine harvesters.

·  End-to-end market development experience: brand establishment, dealer appointment, customer conversion, finance facilitation and service-network setup.

·  Strong West Bengal market knowledge with state-level leadership and dealer-network management experience.

·  Demonstrated ability to challenge established competitors and build market position for agricultural equipment brands.

·  Technical education in Automobile Engineering supports effective product, service and customer discussions.

CORE COMPETENCIES
Harvester Sales & Market Development  •  Dealer Appointment & Network Expansion  •  Dealer Development & Performance Management  •  State-Level Sales & Marketing  •  Customer Conversion & Product Positioning  •  Bank / NBFC Finance Facilitation  •  Service & Workshop Network Development  •  Government Product Enlistment & Subsidy Coordination  •  Sales Target Planning & Achievement  •  Dealer Profitability & Commercial Management  •  Team Leadership & Training  •  Dealer Marketing / ATL / BTL Activities  •  Stock & Inventory Coordination  •  Market Intelligence & Competitive Positioning

PROFESSIONAL EXPERIENCE
ADISHWAR IMPEX PVT. LTD. | Business Consultant (Contractual Basis) via DIGITAL KRISHI EQUIPMENTS | Nov 2022 – Present

Products: CHANGFA Track Combine Harvesters

Contractual assignment to develop and establish the CHANGFA combine-harvester business in West Bengal, covering dealer development, sales, customer finance, service-network establishment and brand development.

·  Personally appointed all 7 currently working CHANGFA dealers, collectively covering 13 districts in West Bengal.

·  Helped all 7 dealers to establish service/workshop facilities, through a centralized team creating the operational base for after-sales support from Adishwar Impex Pvt. Ltd.

·  Supported dealer-generated enquiries by building customer confidence in CHANGFA and converting prospects to the brand.

·  Personally developed harvester financing channels through visits to regional offices and completion of vendor/enlistment and documentation processes with 7 major banks: Punjab National Bank, State Bank of India, Bank of Baroda, Bank of India, Central Bank of India, Canara Bank and Union Bank of India.

·  Sales performance progressed as finance availability expanded: 5 units against 10 target, 15 against 20, and 22 against 25 in the periods documented; 42 units sold across those three periods, representing approximately ₹10.08 crore in gross sales value at an average ₹24 lakh per machine.

·  Played a key role in establishing CHANGFA’s market presence in West Bengal after an earlier company-led attempt had faced challenges in brand acceptance and customer finance availability.

·  Provided leadership and guidance across the dealer network and associated teams, with approximately 35 personnel involved in the broader network.

·  Managed responsibilities across sales, finance and service, leveraging technical Automobile Engineering background.

YANMAR COROMONDAL AGRISOLUTIONS PVT. LTD.  |  Manager – Sales & Marketing (State Head)  |  Jul 2019 – Oct 2022

Products: Yanmar Harvesters & Rice Transplanters | West Bengal

·  Managed state-level sales and marketing for Yanmar Harvesters and Rice Transplanters across West Bengal.

·  Expanded the dealer network from 6 dealers (3 active) at joining to 10 dealers (9 active) at exit; personally appointed 4 additional dealers.

·  Led 4 company Sales Executives with responsibility for targets, performance monitoring, guidance and reviews, while managing the 10-dealer channel.

·  FY 2021–22: achieved 55 harvesters against a 50-unit target (110%) and 15 rice transplanters against a 20-unit target; combined achievement was 70 units against 70 target (100%).

·  Played a key role in strengthening Yanmar’s market position in West Bengal, progressively challenging established leaders such as Kubota and Zoomlion and contributing to market-leader position by FY 2021–22.

·  Managed dealer training, sales planning, marketing activities, field activities, customer/dealer finance coordination and government-related sales support.

·  Identified gaps in financing availability and initiated requirements with senior management; NBFC facilities already existed, while additional bank-finance options were pursued.

·  Personally visited government offices and managed annual fresh enlistment/renewal of already-approved Yanmar products, including documentation, submissions and coordination with officials for subsidy-linked programs.

·  Managed dealer profitability and commercial health, including margins, schemes/incentives and preparation of dealer/activity budgets for Head Office approval.

·  Planned and monitored dealer marketing activities such as farmer meetings, roadshows, exhibitions, demonstrations and product launches against SOPs and approved budgets.

ACTION CONSTRUCTION EQUIPMENT LTD.  |  Regional Manager – Tractor Vertical (State Head)  |  Dec 2016 – Jul 2019

Products: Tractors & Rotavators | West Bengal

·  Transformed the dealer network from 8 dealers at joining (only 2 active) to 13 active dealers by exit through replacement, evaluation and appointment of dealers.

·  Personally evaluated prospective dealers and handled final selection and appointment, supported by prospect scouting from sales executives.

·  Managed an 11-member cross-functional team: 6 Sales, 3 Service, 1 Spares and 1 Demonstration personnel, through which the 13-dealer network was managed.

·  Exceeded tractor targets in documented periods: 125 vs 90 (139%) in Dec 2016–Mar 2017; 150 vs 125 (120%) in Apr 2017–Mar 2018; and 48 vs 48 (100%) in Apr–Jun 2018.

·  Expanded customer-finance availability from 2 existing options to 9 by adding 7 additional finance options.

·  Handled tractor/product enlistment with government departments, documentation, subsidy coordination and liaison with officials for approvals.

·  Monitored dealer-led farmer meetings, roadshows, exhibitions and promotional activities for SOP compliance, outcomes and approved budgets; managed the company’s 50% cost-sharing contribution for eligible activities.

·  Managed dealer stock planning and inventory monitoring, along with dealer margins, schemes/incentives, credit limits and outstanding/collection monitoring.

·  Recognized multiple times as a Best-Performing State Head/Region and received approximately ₹50,000 quarterly incentive for target achievement.

INTERNATIONAL TRACTORS LTD.  |  Deputy Manager  |  Apr 2007 – Dec 2016

Products: Tractors & Rotavators | West Bengal

·  Managed development responsibilities for 3 dealers in West Bengal as Profit Centre Head.

·  Worked as Installation Team Head for West Bengal, providing technical/installation support to the Sales Team.

·  Built extensive experience in tractor dealer development, field sales and channel support that formed the foundation for later State Head responsibilities.

R.D. MOTORS PVT. LTD.  |  Manager – Sales  |  Oct 2005 – Apr 2007

Products: Tata Passenger Cars

·  Managed approximately 20 sales personnel and 15 sub-dealers at the dealership.

PRAKAASH MOTORS  |  Manager – Sales  |  Jul 2004 – Nov 2005

Products: Piaggio 3 Wheelers & Greaves Power Tillers

·  Handled sales and service responsibilities for Piaggio 3 Wheelers and Greaves Power Tillers.

SANKALP MOTORS PVT. LTD.  |  Sales Consultant  |  Oct 2003 – Jul 2004

Products: Swaraj Mazda Buses & Trucks; John Deere Tractors

·  Handled sales responsibilities for Swaraj Mazda commercial vehicles and John Deere tractors.

GOLDEN MOTORS  |  Sales & Service In-Charge  |  Feb 2003 – Oct 2003

Products: Mahindra Tractors & Hero Honda Motorcycles

·  Managed overall dealership sales and service responsibilities and approximately 5 sub-dealers.

MUKHERJEE TRADERS  |  Sales & Service In-Charge  |  Aug 1998 – Jan 2003

Products: Mahindra Tractors; Swaraj Mazda Buses & Trucks

·  Handled overall sales and service-related responsibilities.

EDUCATION & TECHNICAL QUALIFICATIONS
·  Degree in Automobile Engineering – I.A.E., 1999 | 53.00%

·  Diploma in Automobile Engineering – I.M.I.: Part A (1996), Part B (1997), Part C (1998)

·  Diploma in Computer Application – L.C.C., 1993

·  A.I.S.S.E. – C.B.S.E., 1988 | 42.00%

ADDITIONAL INFORMATION
Date of Birth
24 December 1972
Nationality
Indian
Marital Status
Married
Notice Period
7 days after receipt of offer letter
Location Preference
West Bengal
Last CTC
₹10.50 lakh per annum, including ₹1.50 lakh annual variable pay
Expected CTC
As per industry standards / company norms
Interests
Travelling and Mountaineering
CAREER POSITIONING FOR HARVESTER LEADERSHIP ROLES
Target profile: Senior Harvester Sales & Marketing / State Head / Regional Business Development. Core differentiators are hands-on West Bengal market development, dealer-network creation, institutional finance facilitation, service-network establishment, government interface and proven harvester sales performance.

BIPRAS ROY