Relationship Associate Bancassurance Job in West Bengal 2026 | Graduate Freshers Can Apply
Job Description
A leading life insurance company is hiring candidates for the position of Relationship Associate – Bancassurance across multiple locations in West Bengal.
The available job locations include Kolkata, Siliguri, Asansol, Durgapur and Haldia.
Candidates with any graduation degree can apply for this full-time opportunity. Applicants with 0 to 5 years of experience may be considered, which makes the vacancy suitable for both freshers and experienced candidates interested in insurance sales, banking relationships and customer service.
The selected candidate will primarily work with customers of a partner bank, understand their insurance requirements, generate business opportunities and achieve assigned sales targets.
Job Overview
| Particulars | Details |
|---|---|
| Company Name | Leading Life Insurance Company |
| Job Role | Relationship Associate – Bancassurance |
| Job Locations | Kolkata, Siliguri, Asansol, Durgapur & Haldia |
| Salary | Not Disclosed |
| Qualification | Any Graduate |
| Higher Qualification | Any Postgraduate candidates may also apply |
| Experience | 0–5 Years |
| Job Type | Full-Time, Permanent |
| Industry | Life Insurance / BFSI |
| Department | Bancassurance / BFSI / Sales |
| Role Category | Life Insurance |
| Reported Openings | 1 |
| Freshers | Can Apply based on advertised experience range |
Job Description
The Relationship Associate – Bancassurance role is a customer-facing insurance sales position where the selected candidate works closely with customers of a partner bank.
The main objective is to identify suitable insurance opportunities among existing or prospective banking customers and help them understand relevant life insurance products.
Candidates will be expected to develop strong customer relationships, generate leads, follow up with potential customers and convert suitable opportunities into business.
The position also involves coordinating with bank employees and internal insurance teams to achieve business targets and improve customer experience.
Because this is a target-driven role, candidates should be comfortable with sales conversations, customer follow-up and monthly performance goals.
About the Hiring Organisation
The hiring organisation is a leading life insurance company operating across India.
The organisation offers life insurance and financial protection products through multiple distribution channels, including bancassurance partnerships.
Under the bancassurance model, insurance products are offered to eligible customers through partnerships between insurance companies and banking institutions.
This provides Relationship Associates with access to an established customer base while also requiring strong communication, sales and relationship-management skills.
What is Bancassurance?
Bancassurance is a business model where an insurance company distributes insurance products through a banking partner.
A Relationship Associate working in bancassurance generally interacts with bank customers and helps identify their protection, savings or financial-planning requirements.
This role is therefore different from a pure back-office banking job.
Candidates applying should be comfortable with:
- Insurance sales
- Customer interaction
- Lead conversion
- Target achievement
- Follow-up
- Relationship management
Eligibility Criteria
Education Qualification
Candidates should have completed:
- Graduation in any discipline from a recognised university or institution.
Candidates with postgraduate qualifications can also apply.
Possible eligible educational backgrounds include:
- B.A.
- B.Com
- B.Sc
- BBA
- BCA
- B.Tech
- Other recognised graduate qualifications
Experience Required
Experience: 0–5 Years
Freshers may apply based on the advertised experience range.
Candidates with previous experience in the following areas may have an advantage:
- Insurance Sales
- Banking Sales
- Bancassurance
- Financial Services
- Customer Relationship Management
- Direct Sales
- Business Development
- Retail Banking
- Lead Generation
Age Limit
No specific age limit has been mentioned in the available vacancy information.
Candidates should confirm the employer’s applicable age criteria during the recruitment process.
Gender
No specific gender restriction has been mentioned.
Eligible male and female candidates may apply subject to the employer’s final recruitment requirements.
Job Responsibilities
Selected candidates may be responsible for:
- Building and maintaining relationships with partner-bank customers.
- Understanding customer financial and insurance requirements.
- Explaining suitable life insurance products.
- Generating insurance leads from eligible customers.
- Following up with prospective customers.
- Converting qualified leads into successful sales.
- Achieving monthly and quarterly business targets.
- Coordinating with bank employees for lead generation.
- Supporting customers throughout the insurance sales process.
- Providing appropriate product information.
- Maintaining professional customer relationships after the sale.
- Identifying new business opportunities.
- Improving customer satisfaction.
- Maintaining sales and customer records.
- Preparing periodic business reports.
- Monitoring market trends and customer preferences.
- Understanding competitor activities.
- Coordinating with internal sales and operations teams.
- Ensuring customer documentation is completed properly.
- Following applicable insurance sales and compliance guidelines.
Required Skills
Candidates should preferably possess:
- Strong communication skills.
- Customer relationship management skills.
- Sales ability.
- Negotiation skills.
- Lead-generation skills.
- Customer-handling ability.
- Basic understanding of financial products.
- Target-oriented mindset.
- Presentation skills.
- Follow-up skills.
- Convincing ability.
- Business-development skills.
- Basic computer knowledge.
- MS Office knowledge.
- Time-management skills.
- Problem-solving ability.
- Team coordination.
- Professional communication.
- Ability to work under sales targets.
Knowledge of insurance or banking products can be an added advantage.
Salary Details
The salary for the Relationship Associate – Bancassurance position has not been disclosed in the available job listing.
The final compensation may depend on:
- Candidate experience
- Previous salary
- Interview performance
- Job location
- Employer salary structure
- Sales experience
Since this is a sales-oriented role, candidates should also ask whether the compensation includes:
- Fixed salary
- Performance incentives
- Monthly incentives
- Quarterly incentives
- Travel allowance
- Mobile reimbursement
- PF
- ESIC or medical benefits
- Insurance benefits
Candidates should confirm the complete CTC and incentive structure before joining.
Is This a Sales Job?
Yes.
Relationship Associate – Bancassurance is primarily a sales and relationship-management role.
The candidate will generally be expected to:
- Speak with bank customers.
- Understand their financial requirements.
- Generate insurance business.
- Follow up with leads.
- Achieve monthly and quarterly targets.
Candidates looking exclusively for back-office or non-sales banking jobs should consider this distinction before applying.
Is Field Work Required?
The available job information does not clearly specify the exact amount of field work.
However, bancassurance roles commonly involve customer meetings, interaction with bank branches and coordination with banking staff.
Candidates should confirm during the interview:
- Whether the role is branch-based.
- Whether customer visits are required.
- Whether local travel is involved.
- Whether personal vehicle requirements apply.
- Whether travel reimbursement is provided.
Job Locations
Candidates may be considered for opportunities in:
- Kolkata
- Siliguri
- Asansol
- Durgapur
- Haldia
Final posting will depend on vacancy availability and employer requirements.
How to Apply
Eligible candidates can follow these steps:
- Open the authorised job listing or recruitment portal.
- Search for Relationship Associate – Bancassurance vacancies.
- Select your preferred location.
- Review the qualification and experience requirements.
- Update your resume with your latest education and professional experience.
- Mention relevant skills such as sales, banking, insurance, customer service or business development.
- Complete the online application form.
- Upload your updated CV.
- Verify your mobile number and email address.
- Submit the application.
- Keep your phone and email active for recruiter communication.
Candidates should never make payment to unauthorised individuals promising guaranteed selection.
Required Documents
Candidates should keep the following documents ready:
- Updated Resume/CV.
- Aadhaar Card.
- PAN Card.
- Recent passport-size photographs.
- Class 10 certificate and marksheet.
- Class 12 certificate and marksheet.
- Graduation certificate.
- Graduation marksheets.
- Postgraduate documents, if applicable.
- Address proof.
- Valid photo ID.
- Previous employment documents, if experienced.
- Experience certificate.
- Relieving letter, if applicable.
- Previous salary slips, if applicable.
- Bank account details during authorised onboarding, if selected.
Other Important Details
- Employment Type: Full-Time.
- Job Nature: Permanent, as mentioned in the listing.
- Qualification: Any Graduate.
- Experience: 0–5 Years.
- Freshers may apply.
- Role involves insurance sales and customer relationship management.
- Monthly and quarterly targets may apply.
- Candidates should be comfortable interacting with customers.
- Exact salary has not been disclosed.
- Location availability may change depending on business requirements.
- Candidates should confirm the exact branch/posting location before joining.
Who Should Apply?
This vacancy can be suitable for:
- Graduate freshers looking for BFSI jobs.
- Candidates interested in insurance careers.
- Banking sales executives.
- Relationship executives.
- Customer service professionals.
- Business development executives.
- Insurance advisors looking for a full-time corporate role.
- Candidates with strong communication skills.
- Candidates comfortable working with sales targets.
- Candidates looking for jobs in Kolkata, Siliguri, Asansol, Durgapur or Haldia.
Important Questions to Ask During Interview
Before accepting an offer, candidates should confirm:
- What is the fixed monthly salary?
- What is the expected in-hand salary?
- What is the incentive structure?
- What is the monthly sales target?
- Is the role on direct company payroll?
- Is field work required?
- Is a bike mandatory?
- Are travel expenses reimbursed?
- What are the working hours?
- What is the weekly-off policy?
- Which bank branch will be assigned?
- What products will need to be sold?
- Is there any probation period?
Important Advice for Candidates
Candidates should understand the difference between a bancassurance role and a normal bank operations position.
Although the candidate may work closely with bank customers or from a banking location, the main responsibility is generally to generate life insurance business.
Applicants should therefore apply only if they are comfortable with customer interaction and sales targets.
Never pay money to an individual promising guaranteed employment.
Always verify the employer, payroll, salary structure and posting location before joining.
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